In 2022, Zhonghongyang Aluminum Mold was awarded the title of "Foshan Specialized, Refined, Special and New Enterprise".

In September, we launched a special article titled "Focusing on Casting Speciality - The Road of" Specialization, Refinement, and Innovation "for Zhonghongyang Aluminum Mold (Part 1), which reviewed the development path of Zhonghongyang's" Specialization, Refinement, and Innovation "from a professional perspective.

October is the harvest season. No effort, no harvest. Over the past 6 years, the deep rooted and meticulous work on the path of specialization has enabled the Zhonghongyang brand to stand out and receive widespread recognition and praise from customers.

If the corporate values of "focus and persistence" shape Zhonghongyang's expertise and professionalism, then "altruism and sharing" is precisely the spiritual core that sets Zhonghongyang's brand apart.

Today, we will continue to launch the second half of our special article, focusing on how Zhonghongyang has achieved fruitful results in brand aspects through its services.

Zhonghongyang
To serve and build a brand

What is a brand?

A brand is a trust relationship that accumulates during the process of interacting with customers in transactions. The customer's willingness to continue purchasing is a concrete manifestation of brand vitality.

All brand stories are related to time. Time creates history, and history must eventually be passed down. The brand genes of Zhonghongyang have their own origins, which are the inheritance of the brand genes accumulated by the parent company Hengxing Building Materials over 34 years.

As a manufacturing enterprise that is almost the same age as Huawei, Hengxing Building Materials has been focusing on the field of PVC composite plastic roof tiles for 34 years. From the initial intention of entrepreneurship, technological research and development, product innovation to market expansion, Hengxing people have interpreted the enterprise development concept of "one piece of perseverance covers the world". From the brand proposition of "Hengxing people always shelter you from wind and rain" to the fact that we have a large number of loyal customers who maintain long-term trust and support each other, Hengxing Building Materials has always written a legendary story about how a brand was generated, grown, and developed.

From Hengxing to Zhonghongyang, the struggle of two generations and thirty years of hard work is not only the continuation of Foshan's industrial spirit, but also the inheritance of brand genes.

The brand positioning of Zhonghongyang Aluminum Mold is "professional service provider of architectural aluminum alloy mold frames". If the core of a brand is the trust relationship between customers, then service is the bridge and link that creates trust relationships. The product is cold, while the service is warm. The essence of service is to empathize and create and provide value from the perspective of customer interests. This is also why General Manager Chen Yongting regarded "altruism and sharing" as the core values of Zhonghongyang since its establishment.

Following the core values of "altruism and sharing", Zhonghongyang's brand concept has emerged, which is to create trust relationships with customers and users through high-quality services.

The innovation here lies in General Manager Chen Yongting's summary of the core values of the Zhonghongyang brand as "one service, two objects" - that is, using the same service concept to serve both "customers" and "users". Customers refer to enterprise entities such as developers and general contractors, while users are on-site labor teams and construction workers. The segmentation of service targets is the core of the refined operation of the Zhonghongyang brand. The client focuses on overall solutions to ensure quality, delivery, and construction progress; The user side emphasizes humanized on-site services, making workers more convenient, efficient, and safe.

Under the guidance of this series of brand concepts, the brand development of Zhonghongyang has achieved a qualitative breakthrough.

Since its establishment six years ago, Zhonghongyang has always adhered to the brand positioning of a professional service provider, deeply rooted in the construction aluminum mold industry, and has provided aluminum mold products and services to major developers such as Country Garden, Times, Vanke, World Trade, Jinmao, and Midea. At the same time, it has also maintained long-term and stable strategic cooperation relationships with construction companies such as China Construction Second, Third, Fourth, and Fifth Engineering Bureaus, which has made the "Zhonghongyang" brand highly recognized by industry customers.

△ Chen Yongting, General Manager of Zhonghongyang Aluminum Mold, accepts the banner and certificate awarded by customers

With the joint efforts of all employees, the company has been awarded titles such as "China Template Scaffolding Industry First Level Enterprise", "High tech Enterprise", "Aluminum Template Industry Brand Enterprise", "Most Influential Enterprise in China Template Scaffolding Industry", "Digital Mobile Office Enterprise", "Honest and Trustworthy Enterprise in China's Aluminum Template Industry", and "Guangdong Province Contract abiding and Creditworthy Enterprise".

At present, Zhonghongyang is vigorously promoting the implementation of "Five Modernization Management", fully constructing a "Five Star Service" system and its support system, and striving to create innovative business models and differentiated brand strategies with Zhonghongyang's characteristics.

△ Zhonghongyang Benchmark Project Yuehai Bay Hua, 2022 Foshan City "Safety Production Month" Observation Project

△ Zhonghongyang Benchmark Project, Hong Kong Zhuhai Macao Cooperation and Innovation (Zhuhai) Center

An excellent brand not only focuses on economic benefits, but also on social and public interests. Zhonghongyang actively practices the national green and low-carbon building concept, always insists on improving construction safety and efficiency, and strives to promote high-quality development of the construction industry. Over the past six years, a total of 8 million square meters of projects have been completed, 5000 floors have been constructed, and more than 50 partners have been established. We have a complete range of residential and commercial projects, achieving full coverage of the South China market.

Brands are like people. From a certain perspective, a brand presents the spiritual temperament and business philosophy of a company's helmsman.

At the end of the Great Wall, at the foot of Jiayu Pass, Chairman Chen Baiheng said, "We have been on the road, boldly moving forward!".

On the road to Xuanzang in the desert and Gobi, General Manager Chen Yongting said, "The road is long and arduous, and we must search for it from top to bottom.".

From Hengxing to Zhonghongyang, from "the number one gateway in the world" to "the path of Xuanzang", what remains unchanged is the original intention and passion, while what moves is innovation and development.

The title of "Foshan Specialized, Refined, Special, and New Enterprise" awarded this time reflects the full recognition of Zhonghongyang by relevant government departments in terms of product performance, technological innovation, and professional development, demonstrating Zhonghongyang's strong brand strength.

Win the future, the future is promising. As the saying goes——

The majestic pass is as iron as the road, but now we are stepping from the beginning.

A constant heart covers the world, and a red sun leaps over the tide.

This is not only a blessing for the past, but also a longing for a new journey.