On November 23, 2023, at the annual meeting of the China Formwork and Scaffolding Association, Zhonghongyang Construction was awarded the title of "Top 100 Enterprises in China's Formwork and Scaffolding Industry in 2023". At this moment, just three months have passed since the seventh anniversary of the establishment of Zhonghongyang Architecture. This is an additional birthday gift and a growth gift to witness one's dreams.

△ Zhonghongyang was awarded the title of "Top 100 Enterprises in China's Template and Scaffolding Industry in 2023"

△ Gao Feng, Secretary General of China Formwork and Scaffolding Association (left), and Chen Yongting, General Manager of Zhonghongyang (right)

△ Li Zhiwei, the Commercial Director of Zhonghongyang Construction (7 from the right), took the stage to receive the award

Looking back at the seven year development process, the path of "Top 100 Enterprises" has traces to follow, which is a path of entrepreneurship and innovation.

01. Never forget your original intention and adhere to your values

In 2021, when the COVID-19 is at its peak, the aluminum mold industry is also impacted by the epidemic. Chen Yongting, General Manager of Zhonghongyang, said three words at the company's fifth anniversary: "Creating value for customers, enabling the company to continue to grow, and maximizing the interests of those who strive." He said these will always be the last three words of his speech at major company meetings.

These three sentences, like a beam of light, illuminate the path forward for all Zhonghongyang people. At the critical juncture of enterprise development, all employees of Zhonghongyang must not only bravely move forward without fear of difficulties, but also remember their original intention and mission.

This original mission is the corporate culture gene implanted by General Manager Chen Yongting at the establishment of Zhonghongyang Architecture in 2016- mission: to make buildings more humane and intelligent; Vision: To become a professional service provider for building aluminum alloy templates; Core values: focus, persistence, sharing, and altruism.

The mission, vision, and values of a company determine the core issues of why Zhonghongyang strives, who it serves, and how it operates. These major issues must be explained clearly and the logic clarified in order to ensure unity of knowledge and action. For example, the core values of Zhonghongyang are "focus, persistence, sharing, and altruism". Its definition is: entrepreneurship is focus, strategy is persistence, sharing is service, and altruism is self-interest - its logic is: Zhonghongyang should focus on the aluminum mold industry without wavering, and adhere to customer value without deformation; Zhonghongyang needs to recognize that sharing itself is a service, and only by maximizing customer benefits can Zhonghongyang ultimately achieve its own interests and demands.

Throughout the entire seven years, all members of Zhonghongyang have never forgotten their original intention, kept in mind the company's mission, vision, and core values. They have not only continuously upgraded and iterated our corporate core concepts from a cognitive perspective, but also faithfully practiced them in actual business management work. This process of integrating knowledge and action is vividly reflected in every communication and interaction with customers, deeply reflected in the high-quality delivery of every product and service. 

With this unchanged original intention, Zhonghongyang can always walk on the path of development with Hongyang shining brightly.

With this unchanged original intention, Zhonghongyang embarked on the path of becoming one of the top 100 enterprises at the age of seven.

02. Specialized, refined, innovative, and differentiated management

Since its establishment seven years ago, Zhonghongyang has maintained a high level of strategic determination, adhered to differentiated management, and achieved significant results——

（1） Thousands of benchmark projects have been delivered with high quality.

（2） Over a hundred honorary titles verify brand reputation.

（3） Dozens of patented technologies are driving innovation in enterprises.

These business achievements stem from a differentiated strategic roadmap of specialization, refinement, uniqueness, and novelty. "Specialization, refinement, uniqueness, and innovation" is a national strategy and the best path for manufacturing transformation, upgrading, and innovative development. This is in line with the laws of market competition and industrial development. General Manager Chen Yongting said that the path of "specialization, refinement, uniqueness, and innovation" is not only the right path, but also the future development path of Zhonghongyang.

Zhonghongyang's "specialization, refinement, uniqueness, and novelty" differentiation strategy specifically includes four parts:

Specialization - Focusing on the aluminum mold plate

Since its establishment seven years ago, Zhonghongyang has focused on the field of building aluminum alloy formwork, with no distractions and deep cultivation. The company has cooperated with industry, academia, and research institutions such as Beijing Construction Engineering Research Institute and South China University of Technology, forming a full chain aluminum template solution that integrates technology research and development, production and manufacturing, aluminum mold rental and sales, and engineering services. At the same time, the company has continuously deepened its potential in four aspects, making significant progress in both technological innovation and business model innovation. It has successively obtained qualifications and honors such as "National High tech Enterprise", "China Template Scaffolding Industry First Level Enterprise", and "China Template Scaffolding Industry Most Influential Enterprise".

Refinement - Optimizing customer structure

For the past seven years, Zhonghongyang has provided aluminum mold products and services to well-known enterprises in the upstream and downstream of the industrial chain with a rigorous management system, advanced production processes, and high-quality service guarantees. With the continuous regulation and optimization of national real estate policies, the customer structure of Zhonghongyang is also constantly being optimized. At present, the proportion of cooperating clients with central state-owned enterprises has exceeded 80%. Zhonghongyang has maintained long-term and stable strategic cooperation relationships with developers such as Poly Real Estate, Yuehai Real Estate, Guangdong Urban Investment, and construction companies such as China Construction Second, Third, Fourth, and Fifth Engineering Bureaus. The cooperation projects are also basically representative benchmark and boutique projects in various regions. Working hand in hand with high-quality partners has greatly improved the product and service standards of Zhonghongyang, and significantly improved various business indicators. This is the power brought by good customers.

Special - providing distinctive services

The service should focus on user pain points, with the aim of improving the user experience. Aluminum mold products are designed for frontline aluminum mold workers, and all goals should revolve around the on-site user experience of the workers.

Firstly, optimizing the supporting services on the product side enriches the point-to-point service scenarios of frontline technical service personnel, and enhances the guidance and service capabilities on the construction site. Secondly, on the basis of the "five-star service", we will implement the "521 service response mechanism" - a 5-minute response, 2-hour feedback, problem-solving within 1 day, and quickly improve response speed. Finally, Zhonghongyang will develop and update the on-site problem case library for a long time, and plan to import it into the company's information system to provide real-time on-site services for aluminum template team workers.

New - Increase technological innovation

Against the backdrop of mature technology in the industry, starting from small areas, we continuously increase our efforts in micro innovation, break through single points, connect points into a line, and strive to construct a "technology innovation line" for Zhonghongyang.